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I am a keen advocate of digital communication and the author of Digital Communication Ganesh Rao. You can download pdf to read about it or you could visit my website www.ganeshrao.in Digital Communication Ganesh Rao is an acclaimed book on digital marketing and digital business by Ganesh Rao that was launched in the year 2011, and according to reviews has gone on to become a "classic". It talks about how to use social media for retail, marketing, customer service and advertising; how Facebook & Google+ work; what YouTube videos should be like; and why YouTube pages should be written in Hindi as well as English! In this book from The 42 Point Agenda Series from Sage Publications India Ltd. New Delhi, Digital Communication Ganesh Rao has a look at a wide variety of subjects in digital brand communication with a mix of hard facts, anecdotes and advice on how to implement this advice in real-world business. The book is an easy read, with no complex jargon or highly technical concepts. It is written in short bite size chapters that can be read individually or as a whole, making its messages available to all kinds of people looking to understand the various facets of the social web and its impact on brands both large and small. The book has a range of inter-related topics all concerned with how brands can use the huge amount of data being generated by the new generation of consumers that have grown up with technology to better understand and exploit them. The areas covered include social media, mobile, search engines, online video, data mining and e-commerce. It also deals with the problems faced by traditional businesses in adopting what used to be called new media to reach out to their socially networked potential customers. In his book Ganesh Rao deals with a variety of issues from what social media is and why it is important for a brand today to how Google+ can be a useful tool for a business. The book is available in Paperback. It can be bought from Sage India online from www.sageindia.com, from the Sage bookstores at New Delhi, Bangalore or Mumbai or from any of the hundreds of retail outlets that carry Sage publications. Official website : http://www.ganeshrao.in/ Twitter: @GaneshRao_Sr Facebook: GANESH RAO, AUTHOR ’Digital Communication’ - An Award Winning Book Published By Sage Publications India Ltd., New Delhi. http://www.sagepub.in/en-IN/books/decision-making-in-business-christopher-zakrzewski/9789351288139Lahari. Times of India Times News Network (2012): ‘Digital Communication Ganesh Rao' Times of India (2012): ‘Digital Communication Ganesh Rao’ Hindustan Times (2012): Hindustan Times Review of Digital communication Ganesh Rao, by Jyoti Malhotra http://www.hindustantimes. cfa1e77820
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